Tony Fedel

Board Member

Blockchain Chamber of Commerce

Greater Atlanta, GA

Passionate about crafting the vision and strategy that invents a brighter future.

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P&L Management Business Development Customer Relationship Management Strategic Negotiation Sales & Marketing Management Profitable Revenue Growth Organizational Development Product Innovation Brand Management Program Management Business Administration Change Management Blockchain Supply Chain


Tony Fedel is a Board Member of the Blockchain Chamber of Commerce. A member-based, on-line knowledge sharing and engagement reward network driving awareness, advocacy, and adoption of blockchain technology. Fedel currently leads Design, Engineering, and Construction at The Clorox Company. Previously, Fedel was Global General Manager of Kimberly-Clark’s Partnership Products business. The $140 million business offered innovative technical material solutions to customers spanning categories across filtration, medical, wet wipes, oil absorbents, hygiene, building materials, and automotive. In 2013, Fedel and his cross-functional team began executing a new growth strategy accelerating the top and bottom lines delivering profitable annual growth between 2014-2017 of 5.4% Net Sales CAGR and 7.8% Gross Profit CAGR. Fedel chose to leave Kimberly-Clark in 2018 to pursue new high growth opportunities.

Fedel is tenacious about identifying opportunities to enhance team culture, engagement, performance, and business outcomes. He seeks to continuously improve business processes with a focus on innovation and enhancing the customer experience. As General Manager, Fedel strives for exceptional execution of strategies across all supporting functional roles in order to deliver sustainable, profitable revenue growth focused on exceeding customer expectations. He is known for his servant leadership style putting people and their talent development needs first.

Previously, Fedel was Senior Business Development Manager of Kimberly-Clark’s Partnership Products business spearheading strategic customer accounts to deliver/exceed net sales and gross profit targets with combined customer revenue portfolio of $50M+. Fedel has held numerous roles of increasing scope and scale spanning cross-functional experiences including engineering, operations, product innovation, sales, marketing, and business unit leader delivering results in both the Consumer and Professional divisions of Kimberly-Clark.

Fedel holds a Bachelor of Science degree in Electrical Engineering from the Milwaukee School of Engineering. He holds 3 patents, is a member of Tau Beta Pi, the engineering honor society, and has held a Professional Engineer license in the state of Wisconsin. Fedel is an active mentor at the Advanced Technology Development Center (ATDC) Georgia Tech and a member of the Kettering Executive Network of Greater Atlanta. He has completed executive management programs from MIT Sloan School of Management in Corporate Strategy, Kellogg Graduate School of Management in Finance Strategy, Duke Fuqua School of Business in Commercialization Strategy, and Center for Creative Leadership in Leadership Foundations. In addition, Fedel completed Kimberly-Clark’s internal World Class General Management University and Global Marketing University programs.


Baord Member

Blockchain Chamber of Commerce
January 2019 - present

Develop and execute the brand profile, value proposition, and go-to-market strategies of this entrepreneurial startup to build the first global blockchain trade organization and ecosystem. Complete organizational design and attract talent to accelerate member growth initiates associated with the launch of a new on-line knowledge sharing and engagement reward network.

Global General Manager

January 2011 - May 2018

General Manager with full P&L accountability leading the development and execution of growth strategy and management of cross-functional teams including sales and marketing for $140 million global technical materials business. Business collaborated with customers supplying innovative nonwoven materials enabling winning, branded products across B2B and B2C categories.  

  • Delivered sustained and profitable top / bottom-line growth at 5.4% NS CAGR and 7.8% GP CAGR over most recent 4-year period by leading turnaround strategy development and execution of B2B and B2C growth agenda
  • Expanded price premiums improving operating margins 480 basis points in environment of increasing, volatile input costs and heavy price competition through disciplined spending, reduction of work capital, lowering of manufacturing costs, execution of value-based pricing strategy and smart growth incentive programs that increased asset utilization
  • Reduced annual dollar churn 65% over recent 4-year period by leveraging marketing insights related to customer journey and addressing key disruption points in product quality and customer service levels
  • Generated $10M+ of annual revenue by extending business into 3 “new to K-C” B2C finished product categories
  • Exceeded market growth rates 240 basis points across 3-of-3 strategic growth categories with stratified customer strategy

Design, Engineering, and Construction Leader

The Clorox Company
July 2019 - present

Providing leadership to establish & inspire a vision and strategy that enhances Clorox employee workplace experiences. Delivered through engaging and enabling workplaces that facilitate collaboration, innovation, and execution in support of a growth & transformative culture. Striving to create a work environment that allows Clorox employees to make their everyday work life better, every day.


Milwaukee School of Engineering

Bachelor's Degree


Tau Beta Pi



Corporate Strategy

MIT Sloan School of Management

Commercialization Strategy

Duke Fuqua School of Business

Finance Strategies

Kellogg Graduate School of Management

World Class General Management

Kimberly-Clark GM University

Global Brand Marketing & Innovation

Kimberly-Clark Global Marketing University

Negotiation Cornerstones

The Negotiation Experts

Leadership Foundations

Center for Creative Leadership
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